MOTT's Spring Value Program

Mass99 Sign Up Today!

Tourism Colleagues:

We're pleased to announce our spring value program - Mass99!  We're asking Massachusetts attractions and events to submit deals that are $99. Submitted deals will be featured on the state's tourism website on a special Mass99 branded web page.

Other details about the program:

 - Offer valid dates: 4/19/10 - 6/27/10 (blackout dates are ok).

- Deal packages must reflect at least 20% off normal prices (eg - regular price is at least $119).

 - MOTT is committing significant advertising support to this program, including TV and online - more to come on the creative and media plans.

 - Please design your packages for 2 or 4 person parties. You are encouraged to include souvenir items, food, etc. to create a $99 package (reminder: regular price should be at least $119).

 - If you aren't able to put together packages that are $99, you are welcome to submit other packages and we'll find a place for them on the site. Packages that are $99 are of course strongly encouraged as the promotion is branded "Mass99".

 Examples of offers:

4 tickets - normally $120, now $99
2 tickets, 2 t-shirts - normally $122, now $99
4 tickets, 4 t-shirts, 4 meal vouchers - normally $125, now $99

Click here to Sign-up now!

Questions? Please contact:

 Phyllis M. Cahaly, CMD
Director of Domestic Marketing
p: 617-973-8509
e: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Regards,

Massachusetts Office of Travel & Tourism

Click here to Sign-up now!