Special Events

Special Events, Featured Events

Moonlight Magic
Friday, November 25, 2016, 04:00pm - 09:00pm
 Contact Greater Shelburne Falls Area Business Association 413-625-2526

Fire Dancers2A traditional event known across the region, Moonlight Magic kicks off the holiday season the day after Thanksgiving. Vendors line the streets and special programming includes the Lighting of the Village, the Parade of Lights, Santa's Workshop, roaming carolers, and street performers. 2015 was one of the best sales days in the history of this event! Let's make 2016 even better!

Parade Float Competition

The 2016 Moonlight Magic event will feature a parade of lights. Anyone can enter a float into the parade for free. The group with the best float will win a special prize! Floats will be rated on theme, music, lights, and artistry/creativity. Click here to download the Parade Form and return to the GSFABA by Friday, November 11th to be part of this magical parade!


Pick up your Moonlight Magic Passport at any of the participating businesses. Get your passport stamped at 8 or more of these businesses just by walking through their door. Then, redeem your passport at McCusker's Market (3 State St) for a free hot chocolate, a free sheet of coupons for Second Saturday in Shelburne Falls on December 10, plus be entered into the drawing for a basket comprised of gifts from all the businesses! The participating businesses are: Ann Brauer Quilt Studio, Benjamin Dart Photography, Bridge Street Bazaar, Greenfield Savings Bank, Lamson & Goodnow Factory Outlet, Salmon Falls Gallery, Sawyers News, Shelburne Arts Co-op, Shelburne Falls Booksellers, Shelburne Farm & Garden (vendor booth) and Shelburne Falls Bowling Alley.

Parking & Shuttles

There will be ample parking at 1 Ashfield St (Salmon Falls Gallery) on the Buckland side and at 75 Mechanic Street (Buckland Shelburne Elementary School) on the Shelburne side. Park your car and then hop on the Moonlight Magic shuttle for a free ride to the celebration. The shuttle will run from 4-9:30 pm.


MM poster

Check Out These Events at the Village Businesses

*Go here to get your passport stamped

Ann Brauer Quilt Studio* (2 Conway St) - Come see her latest quilts where she always has something new and wonderful.

The Arms Library (corner of Bridge St and Main St) will have a book sale.

Boswell's Books (10 Bridge St) will be serving free hot cider and cookies, offering free gift wrapping, and handing out coupons that are good for 20% any item in the store from January 1 to March 31, 2017.

Bridge Street Bazaar* (6 Bridge St) will start its annual clearance sale at 10 am with Buy 2, Get 1 FREE storewide. Come in early for first pick before the crowds arrive! 

Greenfield Cooperative Bank (33 Bridge St) will have free warm cider and donuts in the community room. Plus, participate in the Salvation Army Angels program. There will be a tree adorned with paper angels. On each angel is a child's name, age, and a gift he/she would like to receive for Christmas. Pick a paper angel for which you plan to purchase that gift. Once you have purchased the gift, bring it back to any Greenfield Cooperative Bank branch (unwrapped) and they will send it to the Salvation Army. The Salvation Army will distribute all gifts to the children right before Christmas.

Greenfield Savings Bank* (58 Bridge St) will have light refreshments from 5-9 pm. Get your picture taken at their photo booth from 5-9 pm. Stop in for a massage from Janice Dompke, LMT. Also, enjoy the multiple performances happening in the branch (see Performances for details). 

Grow Gallery (55 Bridge St) will have a table in front of their shop with their beautiful crafts.

Linn Bower Fine Art (22 Bridge St) will have 5x7 unframed paintings for under $100 and lovely wines well as a lovely selection of cheeses and other goodies.

Masonic Lodge (Shelburne Senior Center, 7 Main St) - Visit Santa and Mrs. Claus at Santa's Workshop!

McCusker's Market* (3 State St) is hosting their second annual Pothole Pop Up Shop during Moonlight Magic, featuring a wide variety of local craft vendors and free wine samples. Some of their vendors will include fiber crafts from Whispering Pines, tinctures and herbal body care from Kettle of Hawks and Healing Elementals, wool from Winterberry Farm, and others. Also, this is where to redeem your Moonlight Magic Passport in exchange for a hot chocolate, a sheet of coupons to Second Saturday in Shelburne Falls, and to be entered in the drawing for a basket comprised of gifts from village businesses.

Memorial Hall (51 Bridge St) - Warm up with cartoons on the big screen in the theater starting at 5:30 pm.

Mocha Maya's (47 Bridge St) - Cassidy and the Music will play at 6 pm. (See Performances for more details.)

Molly Cantor Pottery (20 Bridge St) - Paint your own ornaments for all ages. $5 per ornament, all proceeds go to local charities. Also 10% off of all pottery! Plus, a Table of Pots for Pets: student work for sale to benefit the Dakin shelter.

Salmon Falls Gallery* (1 Ashfield St) will serve hot cider and donuts and offer 15% off everything in the gallery! Discount offered from 10am to 9pm. Come on up the hill and save on gifts of handmade beauty this holiday season. Plus, rock the house with the musical stylings of Slight Change from 6-8pm! (See Performances for more details.)

Shelburne Arts Co-op* (26 Bridge St) will have their annual Holiday Gift Sale on select items starting on Wednesday, November 23. Look for the yellow sticker. Their holiday show by member artists is "Wintry Mix"

The Shelburne Falls Trolley Museum (14 Depot St) will be offering holiday trolley rides from 4pm to 9pm.  See what Christmas was like 100 years ago.  Ride the brightly lit trolley along the outskirts of the festively decorated village for $4 for adults, $2 for 6-12 year olds, and under six is free.  You can start your round trip from the decorated caboose at Salmon Falls Gallery or at the Visitors Center at the end of Depot St.  In the caboose they will have a stove for keeping warm, and drinks and refreshments and ornament making for a small donation. In the Visitors Center they will have railroad-themed toys, books, etc for sale.  In the new Car Barn beside the Visitors Center you can view some operating train sets specially set up for the holidays.

Valley Play School (23 Water St) offers their space to parents and children to warm up and access their learning centers. They will also have free face painting!

Village Information Center (75 Bridge St) will have a delicious bake sale with homemade cookies and hot cider as a fundraiser for the Center. 

Wandering Moon (59 Bridge St) - Those who purchase $10 or more will be entered into a drawing for a $50 gift card to Wandering Moon. The winner will be chosen the next day (Nov 26).


4:30-5:15 pm - David Fersh at Greenfield Savings Bank - David, of Charlemont, is a guitar singer/songwriter who will perform a variety of styles/songs.

5:15 pm - The Parade of Lights starts on Conway St and goes over the Iron Bridge, down Bridge St, and ends on Main St. The parade will feature a Float Competition with cash prizes awarded to the best floats! Look out for Santa, the Grinch, the Cat in the Hat, Thing 1 and Thing 2, Max the Dog, plus a special horse drawn wagon from Muddy Brook Farm thanks to Greenfield Savings Bank. 

5:45 pm - Celtic Heels, an Irish Dance group, will perform in the Parade of Lights and continue their performance at the end of the Iron Bridge on the Shelburne side.

6-8 pm - Slight Change at Salmon Falls Gallery - Slight Change is yet another transmogrification of the acoustic swing band Small Change. Small Change originals Al Canali and Dennis Avery, guitar & vocals, joined by Chris Morano, bass/vocals. They have put together a group of jazz and blues standards as well as originals written by Al Canali. Come join the fun!

6 pm - Cassidy and the Music at Mocha Maya's - Cassidy was the lead singer and primary songwriter for the band, Antigone Rising. They were the first band to be featured in Starbucks Hear Music program and went on to tour with big names like the Rolling Stones and Aerosmith. She is now solo and has played Mocha Maya's a few times before.

6:30-7:30 pm - Ageless Waves of Rhythm at Greenfield Savings Bank - Move to the beat of this drumming group from the Shelburne Senior Center.

7:30 pm - MEGAdance Zumba at the end of the Iron Bridge on the Shelburne side. MEGAdance is a high-energy dance fitness workout that fuses today's hottest latin and international music with heart-pumping, booty-shakin' moves to make you feel great, have fun, and sweat!

8 pm - Alotta Hoopla outside on the corner of Deerfield Ave and Bridge St - Check out this awesome hoop performance with LED lights. Alotta Hoopla will also perform in the Parade of Lights.

Also, keep your ears open for special roaming performers, Welcome Yule, a group of carolers, and Tom Crean, banjoist! Both performances will wander through the village between 4 and 9 pm.


Craft Vendors

Alotta Hoopla - Hoola hoops for play and for sale, plus a live performance in the Parade of Lights and at 8 pm at their booth

Barberic Farm - From their farm: frozen lamb, frozen ready-to-bake meat and/or fruit pies, jam, jelly, marmalade, pickles, hops, popcorn, sheepskins, wool hats, handspun yarn, leatherwork, metal crafts

Bear Claw Wampum - Native American wampum: belts, cuffs, chokers, historical reproductions

Ben Whitbeck Woodworking - Wood cutting boards, utensil holders

Borrowed Talents - Knit and crochet accessories and stuffed dolls, black-stain T-shirts, wire sculptures, sci-fi jewelry, and duct tape novelties

Celebrating Nature - Art quilts, journal covers, note cards, and books. Ceacy Henderson is a columnist for the Shelburne Falls Independent and will be offering collections of her essays from the column. All profits from sales will be donated to organizations that defend the environment, such as Natural Resources Defense Council, The Nature Conservancy, 350.org, EarthJustice, and the Environmental Working Group.

Catamount Hill Association - Book on historic Catamount Hill

Davenport Maple Farm - Maple products

Electra's Creations - Scarves, handmade jewelry, small pottery

Fish Scale Creations - Handmade jewelry made from nailpolish, resin casts, boxes, figures and accessories, wire wrapped trees of life, steampunk jewelry, and crochet

Forever Free Alpaca Farm - Alpaca products - gloves, socks, scarves, etc.

Franklin County Youth Football Association Cheerleading - candy and artwork created by kids as a fundraiser

Greenfield Community College Nursing Program - Bake sale

Halifax Hollow Micro Farm - Farm grown and wild crafted foodstuffs with locally sourced ingredients: flower jelly, pickled vegetables, herbal teas and balms.

Hillios Novelties - Novelties and glow toys

Kuklinski Woodworking - Small wood products

Mohawk Athletic Association - wreaths

Paige's Creations - Hand crafted one-of-a-kind jewelry and wire wraps as well as handmade jewelry displays

Paintings by Hope - Paintings, prints, ornaments, and more

Radiant Circles Hoop Troupe - Selling hoops and supplies, plus a live performance in the Parade of Lights

River Valley Christian Church - Ornaments, raffles, and free hot chocolate

Salvation Army, West County Unit - Salvation Army Kettle

Shelburne Farm & Garden - pet supplies, garden supplies, clothing, hats, and mittens

Sunrise Farms - Pure organic maple syrup and maple candy, cream products

Teach Art 2 Me - Face painting and henna

Veterans Network United, Inc. - Holiday crafts and hot chocolate

Wild Calla Apothecary - Natural and organic salve and lip balm

Food Vendors

5/6 Rowe School Parent Fundraising Team - Bake sale and raffle

Buckland Shelburne Elementary 6th Grade Fundraiser - Soup made by parents of BSE 6th Graders as fundraiser for 6th grade field trip to Nature's Classroom

Buckland Riders - Baked potatoes

Cliff's Smokin' Backyard BBQ - Pulled pork, brisket, moink balls, chowder, turkey legs, ribs, loaded potatoes

Congregation of Grace - Hand made crafts, Mo's Fudge Factor candy bars and cookies, soda and water. Fundraiser for youth group going to Colombia next year.

Delicatesse - Free cider outside of their shop at 8 Bridge St

From Scratch - Gourmet cupcakes and other baked goods

Hager's Farm Market - Fried dough with maple cream and hot apple cider

M&G Kettle Korn - Fresh popped kettle corn

Mother's Inc. - Fresh cut french fries, plain, and with assorted toppings

National Honors Society Students - Baked goods to raise money for their Annual Elementary School Spelling Bee. Their goal is to raise $100 for certificates and gift bags for the participants.

Rollin' Dough - Wood-fired pizza

Thank you to our sponsors!

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Location Shelburne Falls