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Featured Events

Moonlight Magic
Friday, November 27, 2015, 04:00pm - 09:00pm
 Contact Greater Shelburne Falls Area Business Association 413-625-2526

Moonlight Magic 2015On Friday, November 27th, starting at 4:00 PM, the annual Moonlight Magic in Shelburne Falls will be kicking off the holiday season! Join us for the lighting of the Village, where stores, galleries and restaurants will stay open late for special holiday promotions. Vendors will be offering a rich assortment of items, including baked goods, crafts, delicious food, hot drinks and entertainment!

Vendor Registration Form

On Friday, November 27, 2015, Moonlight Magic will once again kick off the holiday season. The event begins at 4:00pm and continues until 9:00pm in Shelburne Falls, hosted by the Greater Shelburne Falls Area Business Association. The popular annual “festival of lights” features an eclectic variety of stores, galleries, and restaurants offering special holiday promotions, in-store treats, and holiday cheer. Vendors from across the valley contribute a rich assortment of items, including baked goods, maple products hand-crafted in the region, arts and crafts, delicious food, and hot drinks. The Iron Bridge will be closed to car traffic so shoppers can stroll back and forth enjoying events and open shops on both sides of the river.

At 5:15pm, shortly after the town officially lights up, the Parade of Lights will begin in Buckland across from Lamson & Goodnow, featuring Santa, the Grinch and Max, Clifford, the Snow Princess and stilt-dancing by Maya Apfelbaum of Serendipity Stilt Dancers. The parade marches down Conway Street, through the Village of Buckland and then crosses the Iron Bridge into Shelburne. From there, Zumba dancers will perform on the bridge, while Santa and Mrs. Claus continue on to Santa’s Workshop at the Shelburne-Buckland Senior Center on Main Street. Pony rides and wandering musicians will enliven the streets; luminaries—courtesy of Mole Hollow Candle Co. and Mohawk Trail High School students—will provide light and warmth along the Deerfield Avenue and along the Iron Bridge.

Other highlights include:

  • Greenfield Savings Bank will host Ageless Waves of Rhythm Drummers and the Rich Blessings Hand Bell Choir, as well as the popular photo booth.
  • At Memorial Hall Theater, children and their families can watch cartoons on the big screen from 5:30-8:00 pm courtesy of the Memorial Hall Association.
  • Molly Cantor Pottery will host a "Paint your own Ceramic Ornament" party.
  • Ponte Restaurant will cook soup to keep everyone warm.
  • The Village Restaurant will offer hot cocoa.
  • Mocha Maya’s hosts performances by a women’s singer-songwriter collective.
  • On Deerfield Avenue, visit MORMOR for an exciting collection of holiday ornaments and vintage wear, and Young & Constantin/Brick & Mortar, offering hot wings and warm beverages.
  • The Shelburne Falls Booksellers will open their doors, offering warmth and friendly conversation.
  • At McCusker's, enjoy the Pothole Pop Up Shop, featuring local artisans and their wares, mulled wine samples, special sales, and holiday treats, all evening long!
  • Also visit Stillwater Porcelain, Nancy Dole Books and Ephemera, and ask about Nancy's new book about Shelburne Falls.
  • Salmon Falls Gallery presents Serenata Mandolin Trio, playing music from the "Golden Age of Mandolin" (around 1900). Lilin Tseng helps you make a paper ornament for $3, all proceeds going to benefit The Art Garden.
  • Take a ride on the brightly lit and beautifully restored trolley after dark between Salmon Falls Gallery and the Trolley Museum and The Art Garden.
  • The Blue Rock restaurant, opening soon in its new space below Salmon Falls Gallery, will offer Queen Olive Meatballs.
  • The Shelburne Falls Women’s Club will hold their annual cookie shop at the Visitor’s Center.
  • The Arms Library will host a book sale.
  • Vendors include a variety of non-profit organizations selling holiday wares plus glass artisans, maple syrup producers, handmade knitted warmers, and many more.

Thanks to the Academy at Charlemont, a shuttle service will be provided with stops at Eddie’s Wheels, Casey’s Grinders, Salmon Falls Gallery/Blue Rock Restaurant, Buckland-Shelburne Elementary School, Arms Academy, and Greenfield Savings Bank. The shuttle will run from 4:00pm-9:00pm.

​Thank you to our generous sponsors for making this event possible: Greenfield Savings Bank, Greenfield Cooperative Bank, People’s United Bank, TransCanada, The Academy at Charlemont, Shelburne Falls West County Independent, and Mole Hollow Candle.

Thanks also to all who responded to the call for help in lighting the village: Coldwell Banker Upton-Massamont Realtors, Mo’s Fudge Factor, Vavstuga, Eddie’s Wheels, Franklin County Co-op, Molly Cantor Pottery, West End Pub, The Mill, Raymond and Carmela Lanza-Weil, Pilotwear & Diecast Airplane, Greenfield Cooperative Bank, Rethreads, Shelburne Falls Bowling Alley, and Whit Sanford.

Call 413-625-2526 for more information.

Shelburne Falls was named “one of the prettiest small towns in New England” and is home to a variety of artisan shops, galleries, restaurants, the historic Bridge of Flowers and the Glacial Potholes of the Deerfield River. Shelburne Falls is only two hours from Boston and 45 minutes from Springfield on Route 2 heading west to the Berkshires.

Location Downtown Shelburne Falls